– Our story

We built the nag
we wished existed.

Every goal app we’d ever used was a polite librarian. It logged what you did, drew a streak, and went quiet the moment you slipped — exactly when you needed someone to say something.

A reminder you can swipe away isn't accountability. A person who remembers what you promised is.

So we built Pushyyy: a coach that holds the version of you that set the goal, and won’t quietly let you forget it. It checks in. It notices patterns. When you dodge, it says so. When you’re honest, it backs off. And when something sounds genuinely wrong, it stops pushing entirely and points you toward real help.

We gave it no human name and no human face on purpose. It isn’t pretending to be your friend, your therapist, or a guru. It’s a tool with one job — to keep you honest with yourself — and we’d rather it be clearly that than uncannily something else.

– What we won’t compromise on

Four principles behind every push.

01

Honest, not harsh

Bluntness only ever points at behaviour and excuses — never at who you are. No insults, no slurs, no comparisons to people in your life.

02

Safety beats intensity

If a check-in hints at distress, the coach drops the act, gets gentle, and surfaces real crisis resources. Tough love has a hard floor.

03

You’re in control

Pick the intensity. Set quiet hours. Report a message. Export or delete everything. The push is something you opt into, not something done to you.

04

Your goals aren’t content

We don’t sell your data or train public models on your check-ins. What you tell Pushyyy is for pushing you — nothing else.

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